Elaine Lui, aka Lainey Gossip, has hustled to build an online empire that delivers information and entertainment to more than 1.5 million people internationally. In this candid conversation, Lainey reveals the formula behind building a platform as a successful blogger, the keys to effective storytelling and why the “Squawking Chicken” rules the roost.



About Lainey Lui:

Co-host of CTV’s THE SOCIAL, ETALK Senior Correspondent, and scribe of the immensely popular celebrity gossip blog, LaineyGossip.com, Lainey Lui (@LaineyGossip) does what she does for one reason – to provide a gossip education to the Canadian public.

More than one million readers and Twitter followers read LaineyGossip.com every month, making it a leading international celebrity gossip source. Recognizing Lainey’s talent, she joined the ETALK team in 2006.

Lainey regularly shares her gossip updates with CTV NEWS VANCOUVER and CTV News Channel, and is called upon as a celebrity expert by media outlets across North America, including CNN.com and the Los Angeles Times. Lainey’s first book, Listen to the Squawking Chicken: When Mother Knows Best, What's a Daughter To Do? A Memoir (Sort Of), debuted at #1 on the Globe & Mail bestseller list upon publication.


About Every Conversation Counts:

If you had to describe the most important conversation of your life, what would it be?

Every Conversation Counts documents memorable conversations that some of the world’s most fascinating figures have engaged in to achieve success and more importantly, their true sense of purpose. Through interviews conducted by Television Host Riaz Meghji, this website will look at how a candid conversation can reinvent yourself, your brand and your business.

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